GWV's Broadband Technical Assistance Webinar Session 1: How to Effectively Market Your Program
January 29, 2026 @ 1:00PM — 2:30PM Eastern Time (US & Canada) Add to Calendar
GWV's Broadband Technical Assistance Webinar Session 1: How to Effectively Market Your Program
This webinar series is designed to equip community leaders, organizations, and stakeholders with the tools and knowledge needed to secure funding for broadband infrastructure and adoption projects. Over five sessions, participants will explore grant opportunities, learn strategies for crafting strong applications, discover best practices for project management, and gain insights from successful case studies in West Virginia. Whether you're new to grant writing or looking to enhance your skills, this series offers practical guidance to help you make a lasting impact in your community.
How to Join
Join Zoom Meeting
https://us02web.zoom.us/j/82170149033?pwd=6z1HQIrIRMGPLrOUaasbhPHziOtwDA.1
Meeting ID: 821 7014 9033
Passcode: 465844
Session 1: How to Effectively Market Your Program
Date: Thursday, January 29th at 1 pm
Join this session to learn about how to effectively market your program.
What You'll Learn:
- Understanding your program and audience: Clarifying your program's values so the audience knows what to expect. As well as narrowing down the target audience to create a persona based on who your program is directed toward.
- Building a strong marketing foundation: Branding with a consistent message and setting SMART goals for your organization
- Marketing channels and tactics that work: Using a mixture of digital marketing, traditional, and promotional strategies to get your program out to the public
- Content that converts: Using a mixture of social proofs to tell success stories and using engaging content to get your audience interested in the program.
Speakers: Emma Fiorta
This project supported by USDA Broadband Technical Assistance Grant